Bling Software is the first and only technology vendor to develop a fully extensible,

AJAX-based cross-platform Bling Player for the mobile handset. Now anyone who can

build a web page can author a mobile widget or application in days, not months, and

provide consumers the most visually stunning and data-rich mobile user experience

while abstracting the complexity from the device handsets available today.

BLING PLAYER KEY FEATURES

---

• ECMA-4 standards JavaScript authoring environment for fast development

• Asynchronous communications for faster loading and less delays

• Easy data integration to existing websites and content via XML (E4X)

• Rich media support for audio and video

• Infinitely scalable, no server requirements

• Over-the-Air (OTA) downloading and dynamic content updates

• Small footprint for fast and easy loading

• Simple elegant declarative XML applications with embedded standard JavaScript

• Cross-platform VM. Runs across all Brew and J2ME device manufacturers handsets

• Carrier-Agnostic. Runs across all the different carrier networks