Active Idle Screen solutions... a new source of revenue



With the Bling Active Idle Screen (AIS) solution Bling offers carriers a way to leverage one of the most valuable assets on the phone, the idle screen. With the Bling AIS you can now offer the consumer a fun and personal widget experience while driving new marketing, advertising and revenue opportunities at lower costs and higher profits.

Benefits

• Increase data usage
• Encourage handset upgrades
• Drive customer loyalty
• Increase revenue through premium applications
• Obtain product differentiation

Solution

The Bling Active Idle Screen (AIS) Solution provides an out-of-the-box customizable set of software and services that allows carriers to offer their subscribers a fully personalized idle screen and widget offering.

	Bling AIS Platform Built on the Bling Player, the Bling AIS platform is integrated to a phone's idle screen and provides consumers the ability to browse, manage, personalize and add new widgets, all supported from Bling Hosted Services.
	Bling Hosted Services The Bling Hosted Services is a carrier branded service that is used to host, manage and update widgets over-the-air. This hosted service is easily incorporated into a carrier’s existing infrastructure.
	Bling Widgets and Services A library of widgets delivered OTA (over-the-air) including sports, finance, entertainment, weather, news and much more. These customizable and commercially viable widgets and services offer a simple way to accelerate time-to-market.
	Third Party Developer Support Bling allows the carrier to not only offer their own widgets, but if desired, they can foster their own widget development ecosystem. Bling can provide third party developers a less costly and faster way to create and deploy fun and unique mobile widgets and share in the revenue with the carrier and Bling.